Fort Hays State University BSN Program Essay Example for Free

Fort Hays State University BSN Program Essay Fort Hays State University is a public university that serves an immediate community of 20,000 people and a regional population of 400,000 in western Kansas. The nursing program at this institution offers a variety of degrees in the health field, including a BS in Nursing (Welcome to FHSU, 2009). The demographics of full-time students who attend this university are about 2,300 woman and 1,883 men (undergraduate) and 228 women and 141 men (graduate). Nearly 65% of the students are white, and about 80% live in college-owned or college-affiliated housing. Entering students typically score between 18 (25th percentile) and 24 (75th percentile) on the ACT, so they tend to have average to above-average academic ability (Common Data Set, 2009). In a recent interview, Professor Rawls and Professor Ingalls (pseudonyms), two nursing educators at FHSU, indicated that the primary need of the students in the program is to serve an increasingly diverse population of patients in a variety of health care settings. They both indicated that there are several ways that the faculty in the nursing program address this need, including implementing the use of the latest technology in their courses, and using a variety of teaching strategies to address learner needs (P. Rawls and P. Ingalls, personal communication, June 19, 2009). Professor Rawls teaches NURS 320 – Health Care Ethics – which is offered in the first semester of the nursing program. Because this is an introductory course, Professor Rawls philosophy is to make the course as student-friendly as possible, including opportunities for students to work together and independently. According to her syllabus, her teaching strategies include group discussions, small group work, worksheets and journaling, online discussions, videos, and independent studies (Health Care Ethics syllabus, 2009). Professor Ingalls teaches NURS 330 – Older Adult and the Family in Retirement – which is offered in the second semester of the nursing program. Professor Ingalls believes it is most important for the learners to understand the life-span nature of nursing, that good nursing care is critical from birth to death. She also strives to demonstrate that nursing does not simply involve the care of the patient, but the patient’s family as well. She also uses a variety of instructional strategies to meet student needs, including team-teaching, lectures, videos, guest speakers, computer based assignments, discussion of case study and research articles, and the use of technology (Older Adult syllabus, 2009). Both of these instructors attempt to make their course syllabi student-centered by providing a topical outline, so that students know what they will be studying. However, two modifications in particular would make their syllabi stronger. First, the instructors did not include course policies in their syllabi. Students would find it helpful to know what the course expectations are, rather than merely learning of the subjects they will be studying. Second, instructors might include specific assignments that students will be expected to complete. This addition would allow students to allot adequate time to the assignment and to acquire any special materials they would need. References Common Data Set (2009). Retrieved June 19, 2009 from http://www. fhsu. edu/about/cds/cds2008-2009. html. NURS 320 Health Care Ethics syllabus. Retrieved June 19, 2009 from http://www. fhsu. edu/syllabus/nurs/kkriffel/nurs320ockr-S09. pdf. NURS 330 Older Adult and the Family in Retirement syllabus. Retrieved June 19, 2009 from http://www. fhsu. edu/syllabus/nurs/csinsley/nurs330occi-S09. pdf. Welcome to Fort Hays State University (2009). Retrieved June 19, 2009 from http://www. fhsu. edu/nursing/.

History Essays Bismarck German Empire

History Essays Bismarck German Empire Bismarck German Empire In what ways did Bismarck devote himself to the eradication of the ‘enemies within’ and how successful was he? Otto von Bismarck’s key role in the unification of Germany and subsequent creation of the constitution of the newly formed country ensured that his position as first Chancellor of the German Reich was completely secured. The German masses saw him as their national hero who had made possible the formation of a German Reich, established by an inspired victory in the 1870-71 war against France. His almost complete power is epitomised through the structure of the Reichstag, which enabled him to have the upper hand in all crucial decision making through his careful manipulation of Wilhelm I. At the time, the constitution was received by the German masses extremely well and most were happy to let Bismarck dominate over both foreign and domestic rulings for the next 19 years. Erich Eyck considers Bismarck’s position at the time â€Å"comparable only to that of Napoleon I during the Congress of Erfurt in 1808, when the Czar of Russia and all the German princes gathered round to do him homage†. However, despite the immense surge in nationalism that rippled through Germany and temporary economic boost from the French war reparations in 1871, Bismarck still faced many fundamental domestic problems. The years from 1871-1890 saw a series of vicious attacks on the newly formed Catholic Zentrum party and the Social Democratic Party (SPD); both essentially became Bismarck’s primary concern throughout his domestic policy. These seemingly incapacitating attacks on the political parties were designed to repress their influence in the Reichstag, however both actually gained support as a direct result of their persecution. This surely suggests that Bismarck’s devotion to the eradication of his political enemies within Germany ultimately failed. Yet, visible successes can be seen when looking at the Chancellors wider aims in the fact that he managed to further unite Germany from within, while arguably maintaining his immensely powerful position for the next 19 years. Historically it has been sighted that Bismarck’s primary domestic aim after the unification of Germany was to consolidate the Empire from within while maintaining the status-quo, and to uphold the Prussian dominated authoritarian system of ruling that had been instated in 1871. Ronald J. Ross makes the extremely valid point that â€Å"in 1871 the Bismarckian Empire was united only in its external form and that its internal consolidation, or refounding of the Reich as it is sometimes called, was not completed until 1878-79 or even as late as 1890†. Unification only solved the formal problem, by officially grouping together an extremely varied set of states, and not the practical issue of uniting the masses as one nation. Many still identified themselves as belonging to their particular state, rather than being German. To achieve this consolidation of power over his Empire, Bismarck sought to remove all opposition from within Germany that he saw as a threat to national unity or his position of ultimate power. However, war was never on the mind of Bismarck after 1871. He did not want to jeopardize what he had won for Prussia and Germany in three previous wars by foolishly waging a new conflict that could easily be avoided through careful political manipulation. By looking closely at Bismarck’s aims in these early years it is possible to judge how successful his devotion to the eradication of ‘enemies within’ was. Ultimately, his major concerns were with continuing to work towards a unified state, eradicating any form of disunity (chiefly the Catholics and Socialist) and doing both while maintaining the status quo. The constitution of the German Reich provided Bismarck with the means to essentially run Germany how he saw fit to do so and carry out his domestic policy completely unchallenged. It was presented to the German masses as a political structure where power was shared equally between the entire hierarchy; however, Bismarck had the upper hand in all crucial decision making as he was adept at convincing Wilhelm of the correctness of his policy. Prussian dominance held the key to authoritarian system, with Wilhelm, Bismarck and 17 out of the 58 deputies of the Reichstag all being Prussian, the system was always going to be run according to Prussian interest. Being responsible only to the Kaiser himself, Bismarcks policies were not threatened by the Reichstag which had relatively little influence. The only issue where the Reichstag could inflict severely on Bismarck was the alteration of the military budget, for this decision was, according to the constitution, in the hands of the Imperial Assembly. However, fear of a recurrence of the constitutional conflict of 1862, forced the Reichstag to approve the military budget envisioned by Bismarck himself from the years 1874 to 1881. This factor meant that Bismarck had completely unrivalled dominance over the ruling of Germany and indicates how it was almost impossible for any internal opposition to block his way in any way at all. Wilhelm was the only force that could really exert any influence over Bismarck’s reign; yet he never really held the desire to ever stop a man who united a country under the dominance of a Prussian authoritarian system. Perhaps most vital to Bismarck was the necessity to have an overwhelming dominance of support in the Reichstag. He achieved this through an alliance with the National Liberals up until 1879; a tactical move which further ensured his powerful position. The Liberals gained â€Å"about 120 out of 400 deputies† in the election of March 1871 so held the largest influence in the Reichstag. They were broadly sympathetic to the chancellor because he had brought about national unity, the partys major policy aim. They also shared interest in Bismarck’s anti-Clerical desires and the instatement of free trade. Bismarck was happy to work with the Liberals who were a very capable political party. According to Erich Eyck, their party consisted of â€Å"most of the leading parliamentarians, men of popular authority, of wide knowledge and political wisdom†. However, the collaboration was by no means a complete symbiosis. The foundation of the relationship rested solely on the fact that the Liberals could be relied upon to give their support entirely to Bismarck, especially in the implementation of the Kulturkampf. His willingness to switch alliances in 1879 to a Conservative Reichstag in order to focus an attack on the growing Social Democratic Party further highlights this point. He had no allegiance to the Liberals or in fact any political party and his association with both the National Liberals and Free Conservatives was simply only a way of strengthening his position and giving him a strong dominance in the Reichstag. His political flexibility throughout this time was a stroke of genius which paved the way for his future dealings with internal opposition within the country. It can also be seen as a move which prevented any further outbreak of opposition within the Reichstag itself. The proclamation of ‘Papal infallibility’ in 1870 was seen by Bismarck as a direct threat to German unity and formed the basis for his successive persecution of Catholics beginning in 1871. Forming one third of the German population, the Catholics were an inevitable problem for Bismarck due to the fact that they owed allegiance to the Pope. Bismarck saw this as undermining the political structure and a direct promotion of disunity. Along with this, and perhaps more influential, the Zentrum party, formed in 1870, were growing in popularity and in 1871 had 70 deputies in the Reichstag. Eric Eyck comments that â€Å"it was, from the outset, the second strongest party†, and held completely opposing views to that of the National Liberals, and ultimately Bismarck. They promoted church education, opposed civil marriage, promoted decentralisation and supported social reform, all of which were targeting throughout the Kulturkampf. They were fast growing under Ludwig Windthorst and were seen by many as Bismarck’s main threat in the early years after unification. After completely securing the National Liberals support, Bismarck began his attack on the Catholics with the abolition of the Catholic division of the Prussian Ministry of Culture in 1871. This was followed by the May laws in 1873, which restricted the Catholic Church in a number of ways, including the introduction of civil marriage and prevention of Catholic education. Looking back at Bismarck’s early aims, it is clear to see that he intended to purge foreign influence from German affairs. On the whole, he did not manage to achieve this with the Catholics and the Kulturkampf was generally a failure from the outset. Many German Catholics detested the pope’s assumption of infallibility but resented what Bismarck and the National Liberals did even more. Instead of going to Bismarck’s side, they rallied behind the Church. The Zentrum increased rapidly in support and the harsh persecution and imprisonment only strengthened their numbers to 94 seats by 1874. Jonathan Rose believes that Bismarck utterly misunderstood and underrated the power of the Church and caused a lot more damage to himself in terms of political opposition than to the Zentrum. This opinion is echoed by Ronald Ross who states that â€Å"persecution, if it did anything, became a spur to Catholic unity and determination†. However, although it is impossible to deny the failure of the Kulturkampf, it is important to remember that Bismarck still remained in political control through out the period. As soon as he could do so, he switched allegiances with the National Liberals and by 1880 the Kulturkampf was effectively over. Bismarck was adept enough in his abilities to realise that he had made a huge political mistake and reversed this to focus on his next targets, the Socialists. As noted by Carr â€Å"Socialism, like Catholicism, had allegiances beyond the Nation state which Bismarck could neither understand nor tolerate†. With new found economic prosperity in 1880, the Social Democratic Party grew rapidly in numbers and presented Bismarck with a real challenge to authority. A stark rise in the amount of working class meant that people were slowly becoming interested in social policy and state welfare. Bismarck regarded the SPD’s with severe ideological and personal contempt mainly as their policies collided with those of his conservative tendencies and that of his future allies, the Free Conservatives. His opportunity to attack the growing party came in 1878, when two attempts upon the life of the Kaiser enabled him to direct the nations patriotism against his political foes. He dissolved the Reichstag and put the blame solely upon that of the Socialists, which effectively resulted in the party being banned from all aspects of German politics up until 1890. In an attempt to further limit the party’s power, a series of anti-Socialist laws were introduced in October 19th 1878. Even though these measures did not ban the SPD completely, they prohibited the party from meeting and disseminating its doctrine. It also gave the government the power to expel persons from their residence who could be described as agitators. Although SPD deputies were allowed to sit in the Reichstag in effect socialism was banned in Germany. All Trade Unions associated with the SPD were also crushed. In 1880 the SPD, now in effect an underground organisation, met in Switzerland to resist Bismarcks measures. A new socialist newspaper was published in Zurich and smuggled into Germany. However, despite these incapacitating attacks on the SPD, once more the result only benefited the political party. Erich Eyck comments that â€Å"votes given to the Social Democratic candidates rose to 550,000 in 1884, to 763,000 in 1887, and to 1,427,000 in 1890†. Once again Bismarck had failed to achieve what he had set out to do in terms of limiting support for opposing political parties. Despite his contempt for socialism, Bismarck was aware that the demand for socialist reform was a threat that held severe potential for the creation of increased internal opposition. Due to the rise of industrialism and growth of the working class, living conditions began to falter. This presented the workers with an increased desire to support the SPD and perhaps more worrying for Bismarck, view his malicious attacks on the party with severe contempt. Bismarck realised that socialism could not be conquered by oppression alone and embarked on a program of state socialism which was to improve the conditions of the German workers. In 1883, medical insurance and sick pay were introduced, and 1889 saw the introduction of old-age pensions. Reforms brought about by state socialism were by no means as advantageous for the workers as similar reforms by the SPD might have been, but they sufficed to pacify the proletariat and those critics of the chancellor who had blamed him for disregarding public needs. This again epitomises Bismarck’s skill and flexibility throughout his years as German Chancellor. Despite his vicious attack on the Socialists, he had the political prowess to realise that without the introduction of state socialism, workers would rise up against him and rally behind that of the SPD. This is often seen as Bismarck’s greatest success in working towards his aim of limiting the support of his rival political parties. Bismarck’s methods of dealing with ‘enemies within’ during his reign as chancellor of the German Reich from 1871 to 1890 is best seen as a complete failure with several key successes. When comparing his initial aims to the actual results of both the Kulturkampf and anti-Socialist laws, there is no other way to describe Bismarck’s methods than a complete failure. Both party’s enjoyed greater success in the following elections and grew rapidly as a direct result of the persecution. However, although he devoted himself completely to the various attacks on both the Catholic Zentrum party and Social Democratic party, he still maintained wide ranging success in his many foreign policies. The constitution went along way to eliminate any threat to Bismarck’s total power and essentially paved the way for his many attacks on various forms of internal opposition. With the Reichstag unable to effectively oppose Bismarck, only the Kaiser had the power to dispose of the chancellor; a threat that, during the lifetime of Wilhelm I, did not exist. Bismarck’s opportunism was such that it allowed him to rely upon his political prowess to judge each situation on its own merit. Despite obvious failures in both the Kulturkampf and anti-Socialist laws, he still managed to maintain political control and effectively reverse attacks through careful political manipulation. The abrupt change from liberalism to conservatism, the swift change of heart towards the May Laws and the granting of socialist reforms support the view that Bismarck did not have a master plan; not even a firm ideological inclination, but did all he could, in order to remain the effective leader of the German Reich. His way of dealing with internal opposition was flexible and relied quite heavily upon careful opportunism. While it has to be admitted that he was unethical in his methods, he was succumbing to the broad demands of the public only to be able to carry out the foreign politics necessary to secure the German Reich for the future. By combining stubbornness with flexibility, Bismarck effectively kept the ‘enemies within’ under control between 1871 and 1890. Biography: Erich Eyck, Bismarck and the German Empire, George Allen Unwin (Publishers) Ltd., Fourth Impression 1980 Geoffrey Wawro, The Austro-Prussian War: Austrias War with Prussia and Italy in 1866, Cambridge University Press, 2nd Edition 1997 Gordon R. Mork, Bismarck and the Capitulation of German Liberalism, The Journal of Modern History, Vol. 43, No. 1 (Mar., 1971) Hans-Ulrich Wehler, The German Empire, 1871-1918, Leamington Spa, Warwickshire: Berg Publishers, 1985 Jonathan E. Rose, Otto von Bismarck, Chelsea  House  Publishers, (New York, 1987) Marjie Bloy, European History, A Web of English History, http://www.historyhome.co.uk/europe/bisdom.htm (date consulted 11/03/08) Ronald J. Ross, ‘Enforcing the Kulturkampf: The Bismarckian State and the Limits of Coercion in Imperial Germany’, Journal of Modern History, vol. 56, no. 3, 1984 William Carr, A History of Germany 1815-1990, 1996

Product analysis of tiger biscuit

Product analysis of tiger biscuit Tiger Biscuit-Milk that are owned by Kraft Foods is the product that we chose to analyse on. This is because we find that, it interest us on how a big company like Kraft Foods actually plan their marketing strategies to compete with many other of their competitors on one of their major business portfolio, which is the snacks category and position them well in the market. Tiger Biscuit are first launch in 1997 in India by the Britannia Industries. It became the companys largest brand among its portfolios in the first year of its launching until today. Tiger Biscuit is a glucose biscuit that are mainly made from wheat and milk to enrich its nutrition and healthier compare to other glucose biscuits in the market. The main target market of this biscuit is the kids. Therefore, they make improvement in their biscuits by offering various choice and flavour. It is tasty and affordable to suit the modern mothers who want the best for their kids and take the role to enable their kids to compete in todays world. Recently, Tiger Biscuit are enriching Iron Zor in their biscuit which attempt to address the problem of iron deficiency among the society, either young or the elderly. SWOT analysis is an overall view of the businesss strengths, weaknesses, opportunities and threats. Strengths and weaknesses are the positive and negative trends in the internal environment of the business which are under control while opportunities and threats are external factors that are not under a businesss control. Kraft Tiger can use their strengths to overcome their weaknesses, capturing the opportunities in the external environment to gain advantages and minimizing their threats. They can be benefit from a SWOT analysis by knowing and understanding their current position before make any further decisions and plans. Therefore, SWOT analysis plays an important issue for Kraft Tiger Biscuit. The following are the SWOT analysis of Kraft Tiger Biscuit-Milk. One of the strength of Kraft Tiger is they are well-known. The reason they became so well-known is because they already exist in the market for a very long period of time and also through advertising in the television. Besides, it is used by McDonalds as part of the promotion as gimmick. This will make it even more well-known. On the other hand, Kraft Tiger gives public a healthy concept and image. As we can see on its packaging, it mentions six pieces of Kraft Tiger equal to one glass of milk. It would help in bones growth and also build stronger teeth. It has lesser calories and fats in their bars too compare to others, yet it still tastes nice and suitable for all level of ages. Next, Kraft Tiger is readily and easy access. Customers can get it anywhere such as malls, Seven Eleven franchises and markets which are near to their place. The price is reasonable and affordable too compared to the nutrition value it contains. Last but not least, the packaging for Kraft Tiger is handy. I t is very consumer-friendly as it can be carry along easily. The weaknesses Tiger include its business liquidation. By facing this problem, Kraft Tiger would cut down the cost of production and thus this will affect its business performance at the market. Besides, Kraft Tiger has high sugar level. Nowadays the customers are concern about the food ingredient, they always want for less sugar and less salt. They would go for more organic biscuit rather than too sweet. The opportunity of Kraft Tiger is the changing of consumers lifestyle. Nowadays, part of the society are made up of working parents, which means they would not have enough time to prepare breakfast for their family. Thus, Kraft Tiger can help to replace the parents duty to prepare a nutritional snack for breakfast. Besides, Kraft Tiger positions their milk-flavoured biscuit as healthy snacks. Parents would allow their children to purchase rather than purchasing other unhealthy snacks. It is everybody favourite, for parents and children. Another opportunity of Kraft Tiger includes the growing demand in the snacks and savoury market in these few years. Women always look for better body shape and thus, some of them will skip meals for maintaining or slimming down their body shape. Therefore, they will go for healthy snacks such as Kraft Tiger which will make them full, yet not fattening. There are many competitors in the biscuit industry, such as direct and indirect competitors. Direct competitors are such as Soda Crackers and Chocolate Love Letter. They will actually compete with Kraft Tiger in the biscuit field. While indirect competitors are the tit-bits, such as London Ring Tomato, Happy Nuts, etc. Although they are in different categories with Kraft Tiger, they still can be classified as wanting a share of the same cake. All of these either direct or indirect competitors will somehow affect Kraft Tiger in the market. Beside, Kraft Tiger facing is  [1]  the rising of the input costs such as sugar. The higher the production cost will lead to the increase of the product price which will decrease the biscuit demand. Product Analysis According to the norm of marketing, every product that is offer in the market has its stages of life cycle. Product life cycle stage is separated in four stages, which are the introduction stage, growing stage, maturity stage and decline stage. Introduction stage is when a product is new in the market where people have limited awareness on the product. The company will take marketing effort to build a market for their new product. The usual marketing efforts taken are carrying out research on the similar products prices among the competitors to set an average and affordable price for the new product. This is done to help the company to build their product share market among the potential buyers to try on their new product which they have minimal knowledge about. Besides that, the company will not produce and distribute the product in a large scale just yet. This is because the company could not estimate the responds of consumers demand in the economy. Therefore, distribution is done selectively. Promotions are also done by aiming on the innovator and early adopter of the product to boost the potential buyers interest in buying the product. After taking necessary marketing efforts, company will analyse the responsiveness of consumer in the market towards the product. If the responses are satisfactory, company will implement marketing mix in their marketing strategies in order to expand their products market share. On the other hand, company will also increase their production to meet the increasing demand in the market. New features are added to the existing product to enhance its quality and broaden up the choices for the customer. At this stage, company will maintain their price to encourage new customers to purchase their product at the same time help the company to remain competitive in the market. By now, the company would then broaden their network of marketing intermediaries such as retailers or wholesalers to make their product available in more areas. Promotions are aimed on the existing customer to create a beneficial long-term relationship and also to influence more potential consumer to buy their products. The third stage of the product life cycle is the maturity stage where the companys sales are more stable and competition will arise among the competitors. At this stage, the companys objectives is simply protecting their market share and make profits from it while it still have the ability. In order to protect their market share, company will keep their products price lower than before to remain competitive in the market. They will also emphasize their promotion on the differences between their products with their competitors. The company will also make improvement in their existing product to create brand preference in the consumers mind so that the consumer will be able to differentiate their products from the competitors.  [2]  Distribution of product will be more intensive, where incentives are given to the distributor to encourage preference from competing products. The final stage of the product life cycle is the decline stage where sales will drop drastically. Usually the company will either continue producing, but in a limited quantity to fulfilled the demand of the loyal customer or stop their production as it is no longer profitable to them. There are also company that will continue the production but add a few new features into the product. Based on the product life cycle stages, it is believe that Tiger Biscuit is in the growing stage. Based on Krafts fact sheet, it is show that confectionary and snacks have become their major business portfolio which is 13.7 billion (29%) and 10.4 billion (22%) respectively. In such circumstance, when the company focused on the product portfolio this will indicate that the portfolio is making profit for the company. Therefore, when the portfolio is making profit, the company will make improvement in their product to broaden the choice to build their market share and brand preference among the consumers. It is clearly stated that snacks segment, which Tiger Biscuit-Milk is categorised, there are many flavours and choices make for the consumer to build their brand preference compare to their competitors such as Nestle. As a consumer, we can see that there is no major price change in the price of Tiger Biscuit-Milk since the launching of the biscuit. Tiger Biscuit-Milk is also easily fou nd in the market in any retailer, this would mean that the range of distribution of the biscuit is widely encourage by the company. Core product Core product is defined as the satisfaction a customer expects from a goods and services purchased. It can also be explained as the non-physical benefits of the product that are delivered to the customer. Based on Tiger Biscuit, the mass market brand, the core product is the nutrition content in the biscuit. Besides that, customers experience the convenience that the product provides for the customer. For example, parents who buy this biscuit for their children can ensure that their children are consuming healthy food which contain less chemical content and at the same time having sufficient nutrition and be rest assure that their children will not be malnutrition. Other than that, for busy people who are always in a rush can have this biscuit while travelling so that they can keep themselves from hunger. Apart from that, people who are on diet can fill their hunger by eating the biscuit and gain from its nutrition. Actual Product Actual product is defined as a tangible product which is consumable such as the brand name, quality, style or idea which customers are buying. Our choice of product which is Kraft Tiger Biscuit-Milk is one of the main biscuit consumer choose because of the guaranteed and assurance of its quality. Kraft created its own brand name which is Tiger biscuit among other competitors such as Parle-G, Danone, etc. For example in Malaysia, when we see a packaging which has this animated tiger on it, without a second thought we would identify it as Tiger biscuit. The design of its packaging created an image for the product itself. Quality wise, Tiger Biscuit-Milk offers a wholesome nutritional ingredient such as glucose, milk, wheat and iron zor. There are various vitamins and minerals in the biscuit that are sufficient for a human daily nutrition requirement. This will help to prevent malnutrition in any human being especially children in the third world country that are most prone to malnutrition due to the overpopulation issue in the country. This biscuit can also be consumed by children that are growing because of the high content of calcium which will help growth and healthy bone. The packaging of Tiger biscuit changes from time to time to enhance a new level of product. For instance, looking at one packaging for a long period of time would bore the consumer. In order to attract new and existing consumers attention, producers would create a whole new look for its product. Augmented Product The third level of a product would be augmented product. Augmented product is defined as the non-physical part of the product or value-added services such as a warranty is given when you purchase a car or maybe electronic appliances. As for Krafts tiger biscuit, its not just a biscuit like any other in the market but a biscuit that puts healthy lifestyle as their main priority. Other than that, Krafts Tiger Biscuit also provide customer service online whereby consumers are able to contact them if theres any enquiry. This service provide customer with further information on the product. Segmentation and Positioning Strategy Nowadays, consumers in any market have different in their wants, resources, location, buying attitudes, and buying practices. Companies recognized that they cannot satisfy to all consumers in the market because they are too many, too widely scattered, and too varied in their needs and buying practiced. For this reason, the companies themselves will make changes widely in their abilities to serve different segment of the market. Through market segmentation strategy, companies recognize the large, heterogeneous markets clearly and then divide them into smaller segments that can be reached more effectively and efficiently with products and services that according with their unique needs. What customers will we serve? There is 3 ways segmentation that used in this product; it is Age and life-cycle segmentation, Occupation segmentation and Flavour segmentation. Flavour segmentation Different people have different habit, need, and personality. By this segmentation, different people have different flavour on their food. Some people like the chocolate flavour, some people like vanilla flavour and etc. Maybe some of them like two or more of the flavour such as someone like chocolate and also strawberry flavour. Our product had chosen the milk flavour biscuit. Clearly, it was only suitable for those people who like the milk flavour. Age and life-cycle segmentation This segmentation separates the consumer according to the consumers age and provide different product to the related consumer. In this product, it can be divided into age below 18, 19 45, and 46 and above. In the category age between 19 and 45, it was formed by adults. Most of them are occupied now, or starting to develop their own career. All of them are busy to do they work and no such time to having a packet of biscuit. Besides that, most of them like to have a proper meal rather than the biscuit because they consider the biscuits cannot make the stomach full. For the category age 46 and above, most of them are senior citizen. The body functional decline also happened at this stage. Biscuit which contain high sugar are not suitable for them because it increase the risk to getting diabetes. In the age below 18, most of people in this category are teenagers. It can be say is the developmental stage of human. Puberty also happened at the age between 12 until 18. They consumed the en ergy more than the other categories. So, the biscuits that high sugar, high nutrition and tasty are just right for them. Obviously, the category that most preferable for this segmentation are the category age below 18. Occupation segmentation This segmentation is dividing the consumer according to the occupation. Occupation can be defined as the activity, career that occupies a persons attention, or principal activity in your life that you do to earn money, continue the life. In this segmentation, it can be segment to many kind of occupation. After analyzed and categorized, it can be divide as professionals, workers and students. Professionals and workers mostly is the technical, strenuous, and time-consuming job, most of them will busy on their job. Same reason as the age segmentation on the above, they will prefer having a proper meal than the biscuit. So, students are the most preferable consumer in this segmentation. It is because almost of them are teenagers, they can have this kind of biscuit as their breakfast or lunch during school time. Moreover, the quantities of biscuit exactly satisfy the students food intake and also convenient to carry to school. Market Targeting After the market segmentation process incurred, the next step is market targeting. Market targeting is a process for a firm to estimates the various types of segments and choose which segments suppose to be serve are the best to the firm and consumers. For the segmentation above, flavour segmentation is the best target market for our product. It is because our product only has exactly one flavour, which is milk flavour. Once this product manufactured, the buyers of this product high probability are the milk flavour buyers. Market Positioning Market positioning is when marketer uses some ways to influence the consumers impression of the products or brand relative to the impression of competitors brand or products. A firm will then show the products advantages that are able to compete with their competitors. Its main objective is to position the good image of the product or brand in the consumers mind. For our product, its main objective is to care for consumers health. Besides that, it put a tiger as its logo to symbolize a powerful, energetic animal. Hereby, this creates consumers confidence to obtain energy resources by consuming this product. Besides that, the ingredient of this products show that contains eight kinds of vitamins and six kinds of minerals. One of a special mineral that our product provided is calcium. Calcium is an important component of a healthy diet and necessary mineral for life. Building stronger, denser bones and keeping bone strong are the main function of the calcium. Calcium can be found in mi lk, cheese, and yogurt. Knowing that our product is milk flavour biscuit that contained calcium, it have adequate requirement to compete with another biscuit manufacturer. Competitors In a market, once a new product appears, it will face competition with another product. For this product, it had faced a competitor that is Jacob biscuit. Its competitor, Jacob biscuit used the slogan Jacobs Walk of Life which mean it product can accompany the consumer as long as the consumers lives. It has strongly competitive with our product because their main objectives are the same with our product that is to take care of the consumers. Consumer behaviour Consumer buying behaviour is defined as the process of decision making and involvement of a consumer in buying a product. Every consumer has different buying behaviour towards purchasing a product. The type of buying behaviour of a customer varies greatly between each consumer based on their level of involvement in purchasing the product and intensity of interest in purchasing the product. The level of involvement in purchasing a product varies based on price, income level, risks faced, and frequency of purchasing. There are four categories of consumer buying behaviour which is complex buying behaviour, dissonance-reducing behaviour, habitual behaviour and variety seeking buying behaviour. Complex buying behaviour is where the buyer has high involvement in purchasing the product, for example, buying a house. This is because the product that the buyer wants to purchase is expensive, risky and purchased infrequent. The buyer would also be able to see significance differences between the compared products and the potential products. Dissonance-reducing buying behaviour is when there is high involvement in purchasing the product but the buyer sees few differences between products, such as buying a carpet for the living hall. This is because the product could be expensive or purchase infrequently and there is a risk of buying one that do not suit the environment of the hall but there are no significant or few differences between the carpets sold in the market. Variety-seeking buying behaviour is where the buyer has low involvement in purchasing the product but sees significant differences between the products. For instance, when consumer wants lunch, he will do research on the food or to look into the food price as much as purchasing a car because food is a necessity. But the consumer is very particular on the taste of the food. Therefore, he will switch to other restaurant to seek for varieties. Habitual buying behaviour is when there is low involvement in purchasing a product and sees no significant differences between products. For example, when purchasing household necessity such as sugar and salt. Consumer does not see the brand differences because it is something that they purchase often. Based on researches of Tiger Biscuit-Milk, it is clear that the consumer buying behaviour on this product is the variety-seeking buying behaviour. Generally, no consumers are highly involved in purchasing a biscuit. All that the customers require is the differences of Tiger Milk Biscuit compare to other glucose biscuits in the market. What differentiate Tiger Milk Biscuit to the other glucose biscuits in the market are the social responsibilities that Tiger Biscuit have upon the customers by providing nutrition in their biscuit to prevent hunger and malnutrition to occur. Almost all of the consumers will go through five decision making process before, during and after they purchase a product. The five decision making process is the problem recognition, information search, evaluation of alternatives, purchase decision and post-purchase decision respectively. At the very beginning, the consumer will have to identify what is the problem that they are facing and think of a solution to solve the problem. An example based on Tiger Biscuit-Milk, when a consumer is hungry but at the same time, he is in a hurry to work. He does not have sufficient time to have a proper table-top breakfast, so, he can choose to stay hungry or to buy something light to fill his hunger. It can be bread, biscuit or etc. The second stage is the information search where the consumer can get information by either doing research, friends and family (reference group) or advertisement. He goes into a store and enquires the store assistant (reference of information) for suggestion of snacks he can have for breakfast. The store assistant suggested Tiger Biscuit-Milk, Oreo, Gardenia -tuna bread and etc. (gain of information). Third stage is when the consumer evaluates the information that he gains from the information search and evaluate which is the best after comparing the information. He will compare all the information provided by the store assistant to identify the best choice. Usually when there are minimal brand differences, consumer will make decision based on their brand preference. After evaluation the suggested ideas, consumer will decide which is the best choice for them and which brand that they prefer if there are few differences in the economic factor such as price and quantity. If there are significant differences between the products, consumer will know which exactly is better. He decided to buy Tiger Biscuit-Milk as it is healthy and nutritional. This is the purchase decision that the consumer made. Lastly, post-purchase decision is the stage where the consumer had already try the product and identify whether are they satisfied or unsatisfied with the product. In this case, he will try the biscuit and identify whether he like the taste of the biscuit or not. If he is unsatisfied with the biscuit, he will not buy that biscuit again. On the other hand, if he is satisfied, he will tell his network (friends family) how good is the product. If this is the case, he is indirectly promoting the product on behalf of Tiger Biscuit. Conclusion In conclusion, Kraft Tiger biscuit became a brand name itself in the market and is recognized worldwide. Based on reports, this product is at a growing stage which experience sharp increase in profit and strengthening of customer relationships. Besides that, the three level of a product like core,actual and augmented product explains the benefit of the biscuit to consumers. This section would partly determine the post-purchase decision on a customer. Segmentation is the next section whereby it occurs 3 ways which is flavour, occupation, and age/life cycle segmentation. Company will then target the segemented market and position it. This process enables the product to fit in a certain segment in the market which will lead to maximum profit. A factor that may influence the Kraft Tiger biscuit sales would be their competitors mainly Jacobs and Parle-G. Competitive market means Kraft need to work on producing a better biscuit compare to its competitors. Hence, consumer would benefit from its improved biscuit from time to time. More over, consumer behaviours would determine Krafts relationship with its customers. There are four categories which is complex buying behaviour, dissonance-reducing behaviour, habitual behaviour and variety seeking buying behaviour. Researches show that variety-seeking behaviour is involved in purchasing Kraft Tiger biscuit due to its low involvement and brand differences. Lastly, consumers will go through five decision making process before, during and after they purchase a product which is problem recognition, information search, evaluation of alternatives, purchase decision and post-purchase decision. Consumers will go through the first four stage before purchasing the biscuit and the last stage after trying the biscuit.

History Atomic Bomb Essay -- essays research papers

In early August 1945 atomic bombs were dropped on the Japanese cities of Hiroshima and Nagasaki. These two bombs quickly yielded the surrender of Japan and the end of American involvement in World War II. By 1946 the two bombs caused the death of perhaps as many as 240,000 Japanese citizens1. The popular, or traditional, view that dominated the 1950s and 60s – put forth by President Harry Truman and Secretary of War Henry Stimson – was that the dropping of the bomb was a diplomatic maneuver aimed at intimating and gaining the upper hand in relations with Russia. Today, fifty-four years after the two bombings, with the advantage of historical hindsight and the advantage of new evidence, a third view, free of obscuring bias and passion, can be presented. First, the dropping of the bomb was born out of complex infinite military, domestic and diplomatic pressures and concerns. Second, many potentially viable alternatives to dropping the bombs were not explored by Truman and other men in power, as they probably should have been. Lastly, because these alternatives were never explored, we can only conjecture over whether or not Truman’s decision was a morally just one, and if indeed it was necessary to use atomic energy to win the war.   Ã‚  Ã‚  Ã‚  Ã‚  The war in Asia had its roots in the early 1930s. Japan had expansionist aims in Eastern Asia and the Western Pacific, especially in Indochina2. In July of 1940 the United States placed an embargo on materials exported to Japan, including oil in the hope of restraining Japanese expansionism. Nevertheless, tensions remained high in Asia, and only increased in 1939 when Germany ignited World War II with an invasion of Poland. America’s determination to remain isolated changed abruptly following Japan’s â€Å"surprise attack† on Pearl Harbor on December 7th 1941. Military strategists and politicians poured the majority of American war effort into the European theater, and before the United States could fully mobilize most of South-East Asia had fallen to Japan, including the Philippines. Slowly, the United States recaptured the many small islands invaded by Japan, including Guadalcanal, Bougainville, Tarawa, Saipan, Iwo Jima, and Okinawa. These à ¢â‚¬Å"Japanese forces waged a stubborn, often suicidal battles were ferocious; although the Americans won each, resistance.† They demolished the Japanese fleet and establis... ...it was without doubt a savior of lives, it seems most reasonable to conclude that we simply can not tell. Furthermore, Truman became President only weeks before making his monumental decision, he seems to have dropped the bomb simply because he never considered not dropping the bomb47. Together with his advisors, Truman never thought to rethink the basic principles established under the Manhattan Project’s inception under Roosevelt, and therefore, dropped the bomb because they believed in their heart it was the right thing to do, and never reconsidered. There is no way we can know for certain whether the approach of seeking alternatives would have ended the Pacific was sooner, and with fewer lives. But one may regret that such an attempt was not made. Had the attempt failed, the continuing blockade of supplies, Soviet invasion, and the atomic bombs were still available. However, anyone tempted to use the atomic bomb would have done well to share the hesitancy agreed upon T ruman and President Roosevelt. Dwight Eisenhower was right, when he commented on the atomic bombings on Japan -- â€Å"It wasn’t necessary to hit them with that awful thing.† (Ike on Ike, Newsweek, 11/11/63, pg. 108).

Jacks Power in Lord of the Flies Essay -- Lord of the Flies William G

Jack's Power in Lord of the Flies At the beginning we see Jack as a well-dressed choir leader, " each boy wore a square black cap with a silver badge in it." suggesting that he is civilised. We see also from this first point that he is introduced, that he has a slightly mean streak in him as he gives 'an order' to the other choir boys to "stand still", even though the heat is far too much for them. They are in fear of him as they obey his order. The boys also did as Jack said when they "raised their hands" "with dreary obedience" to vote him for chief. This mean streak also occurs when he is constantly dismissing Piggy and telling him to "shut up". When Ralph brings in rules about the conch and shelters Jack becomes defiant and would much rather be exploring or hunting. Ralph and Jack have some confrontation about the shelters and also about the rule with the conch as "Jack broke out of his gyration and stood facing Ralph". Jack thinks that the conch rule is a silly rule and when Ralph tells Jack that he is breaking the rules he simply replies with "who cares?" or "sod you!" Jack is also unsympathetic towards the littluns' and refers to them as a "useless lot of cry-babies". Jack becomes fearless and some of the other boys respect him as a good hunter because he has "been everywhere". The other boys also think that he is more fun because he just hunts and doesn't care about all the rules. The first instance when we see Jack becoming savage is when he paints his face as a disguise "like moths on a tree trunk" and starts wearing few clothes unlike the boy with the " square black cap" that we were introduced to at the start. When Jack becomes disguised he intrigues the other boys because he starts... ...Ralph has no one left they nearly kill him too, except that they are rescued. Jack's rise to power meant that he became the most fearless and fearsome character. The boys respected him for his hunting, but after the death of Simon he became even more feared by Ralph and Piggy. The resentment for Ralph that Jack carried from near enough the beginning was the fuel for Ralph's attempted death. Jack's power went straight to his head and the tribe became completely uncivilised and out of control. There were no rules and the boys did as they pleased and all though they enjoyed themselves we are left wondering what would have happened if the boys were not rescued when they were. I think we can say that Ralph would have been killed but would further separation have been on the cards? I think that perhaps Roger may have wanted more power if given the chance.

Achieve dramatic effect Essay

Act three is the boiling point of the crucible. How does Arthur Miller create tension and suspense to achieve dramatic effect?  The crucible was written in 1953 to highlight the atrocities of ‘McCarthyism’, the modern parallel to the Salem witch-hunts. Senator Joseph McCarthy was as determined to hunt out communists, as the Salem judges had been to hunt out witches. Like the Salem judges he sought to extract first confessions and then named of alleged associates. Refusal to denounce others in both communities could be punished as contempt of the committee or court therefore many were forced into self-preservation and started to blame others to save themselves. Most of the crucible is centered on the court and theocracy. It was these strong religious beliefs that made the ‘town’ of Salem, Massachusetts, particularly disrupted by the rumour of witchcraft. Salem was an intensely Puritan village whose religion frowned upon fun; Christmas festivities were forbidden and holidays only meant that they must focus even more time upon prayer and the church. This strict upbringing, without any fun, was partly to blame for the children’s ‘crying out’. The boredom they must have suffered led to their accusations so that they may be at the centre of attention. The puritan religion at that time throve on fear of the devil and had an obsession with sin and damnation. Therefore any other justification for the girls’ behaviour was seen as contempt of the court. It wasn’t until much later that mass-hysteria was considered and concluded to be the explanation if the girls’ behaviour. The cause of Mass-hysteria in this case was the group of children’s boredom; the reason for this is twofold. Firstly it led to dancing and ‘conjuring’ of spirits in the wood and secondly Abigail William’s boredom gave her a need for attention. Abigail’s accusing of several ‘witches’ caused Betty to believe she saw the Devil and a baseless belief, such as this, is often the cause of Mass-hysteria; it begins small with one person in hysteria (Abigail) but travels and inflicts more people and more people. Abigail Williams, a teenage girl, is the most powerful character in The Crucible. During the play she manages to gain control over all but one of the community. However, this person, John Proctor, subjected to Abigail’s power in the past as we find out later on and is the cause of much irony in act three. Abigail is Reverend Parris’ niece, his beliefs and his views of witchcraft change as the play progresses. He goes from being totally against witchcraft and tries in to avoid the subject to trying to convict many witches and those who try to stop the accusations in act three. I think that Parris does this is mainly for self-preservation. The first act of self-preservation in the play was made by Abigail, she accused Tituba, Parris’ slave. I think that she blamed Tituba because she saw it as a way out. I think that when Hale grabbed her up close and asked if she ‘called the Devil’ she replied ‘I never called him! Tituba, Tituba†¦Ã¢â‚¬â„¢ because it released the pressure off of her. The pressure being released and put onto Tituba meant that Abigail was free and was not under questioning. The courts procedures were very strict in Salem. There were two judges, judge Hathorne and deputy-governor Danforth. Danforth strongly believes in the court and is stubborn in his beliefs; he thinks that people are scared of the court because they are guilty. He won’t listen to any reason that may lead him off his path. When Giles Corey’ proposes his deposition to save his wife (which said that Putnam manipulated the girls) is proposed in act three, Danforth sticks to the way he believes is right, the court. He says that he must go through the proper procedure and that he must ‘submit his evidence in proper affidavit’. Miller puts Giles’ deposition in the play for two reasons. I think that the first is to show how difficult it is to be heard and that they could not protest their innocence, this foreshadows the later events. I think the second reason is to create time for the judges to read it. This time creates tension as the audience are waiting to see what will happen with Mary Warren’s deposition, which we know about from act two. Arthur Miller builds up the tension in act three, he uses the tension of the conflict between Danforth, Parris and Hale near the begin and throughout. Theses are three men with different beliefs, rules and procedures, to achieve dramatic effects. He does this by using the conflict to give hope in the audience that the court will crumble.  Later on in act three Miller creates tension by putting Danforth on the spot. He does this by putting Proctor on the scene with his deposition of the evidence of Mary Warren. Again Miller creates tension because we already know from act one about Mary’s character. She is a shy, naà ¯Ã‚ ¿Ã‚ ½ve and subservient girl who wanted to be honest from the start. In act one she says ‘Abby, we’ve got to tell. †¦ We must tell the truth, Abby!’ however Abigail’s strong, threatening behaviour stopped her from owning up, we wonder whether Abigail will do this again.

What can you learn about Roosevelt from this Source?

What can you learn about Roosevelt from this Source? Explain your answer, using details from the source. (6 marks) One thing that I think you can learn from source A about Roosevelt is that he was clearly a kind and caring man. Although Source A has been taken out of context it is clear that the writer of this letter thought that Roosevelt was a very fine president. From source A we can assume that the writer of this letter was having difficulties and was having trouble extending his mortgage so he wrote to the president asking for help. We can then assume that the President sent a letter in reply saying that he will send one of his workers or acquaintances to try and help the man/ woman get their house/furniture back for them. This shows that Roosevelt was very considerate and did not set himself back from the ordinary people of America. With acts like these, he inspired the American people and gave them courage throughout the Depression and Second World War. Though there are many things that can be learnt from source A about Franklin D. Roosevelt, there are still important things that cannot be learnt. We cannot learn whether the writer of this letter previously knew the President or find out who he or she was. Another important thing that we cannot find out from source A is the precise facts of what went on, i.e. was the house gong to be repossessed? Or what were his or her financial details? Without this information, it is hard to find out whether Roosevelt would have been as generous to everyone as he was to this person. Question 2 – Study sources B and C How far do these two sources differ in their view of Roosevelt as president? Explain your answer-using details from the sources and your own knowledge. (7 marks) Sources B and C differ in many ways. For example, one is anti-Roosevelt, and one is pro-Roosevelt. The cartoons were both drawn in the mid-1930's but source C clearly attacks Roosevelt while source B is optimistic and shows that Roosevelt is trying to remove the bad and clean America up. These sources are both cartoons that are opposite and show the views that were circulating at that time. Source B shows that the treasurer is counting the cost of this clean up and shows that FDR is ready for work as his sleeves are rolled up, and portrays him as a very dedicated president. The cartoon for source B shows FDR carrying out his promises, one of these were to take ‘action and action now!' Roosevelt worked alongside the Brain Trust, which was a group of experts, which passed new laws; one of these was called ‘The New Deal'. America's economy was in such a state that Roosevelt was given emergency powers and with these he carried out his three aims which were: Relief, Recovery, and Reform. Roosevelt was prepared to provide a large amount of Government money to relieve the poor but to raise Government money taxes had to be raised and this, along with many other factors, is why the rich did not like FDR. In the mid-1930's the newspapers were not in support of FDR, neither were businessmen and the Republicans, this was because they thought for one, that the New Deal would be making people lazy, and certain people would just depend on Government help and handouts. They also did not like the New Deal, as it was the well off that had to pay for the Social Security of their workers. Source C differs from source B completely, as source C shows the taxpayer's money is being completely wasted and that all of the money that is getting put into the New Deal is not giving a just return. It shows that the actual New Deal has flaws in it that make the New Deal dysfunctional, whereas source B is pro-Roosevelt and shows that he is cleaning up the mess that President Hoover left America in. Source B shows that FDR is getting rid of all of the promises and things that Hoover was unable to carry out and things that were associated with Hoover. Source C and Source B can be seen as the rich and the poor people's views at this time of American history. Source C as the rich and Source B as the poor and those affected by the Great Depression. Source B shows that FDR is clearing the old (bad) and making way for the new (good). He is giving moral to the citizens by showing them how to forget the past and to focus on the future. The sources differ, and another way of explaining this is the way in which source B states the year that the cartoon was drawn and says who it was by, whereas source C shown the cartoon and assumes that it was drawn in the mid 1930's but does not say who by. Question 3 – Study sources D and E Which source is more reliable on the popularity of Roosevelt as president? Explain your answer, using details from the source and your own knowledge. (8 marks) The source that I think is more reliable on the popularity of Roosevelt as president is source E, I think for the following reasons. Source D is written by Roosevelt himself and shows his view on the previous government and what they did not do. He says and acknowledges that the previous government was dysfunctional and says that America had to go through nine years of allusions that Hoover and his government put forth. Roosevelt says that ‘powerful influences' (businessmen, rich and Republicans) are still trying to bring back the old government that ‘failed' and did not care for the ordinary people of America. This is probably because they did not have to pay as much money for Tax and did not have to pay for the Social Security of their workers. FDR states that government by organised money, i.e. rich businessmen, is as dangerous as decree by ‘thugs'. He says that it is the first time that he has been hated by these united forces, but he welcomes their hatred. Source E was written by a Republican opponent of the New Deal that clearly damned the New Deal. He says the deal is taking away far too much of ‘their' money (the tax-payers) in an attempt to reap equality he also says that this is a defiance of all the ideas upon which our civilisation has been founded. He also says that the cautious with money are being taxed while the lazy poor simply inherit. I think that source E is the most reliable source to see how popular was, because it is written by an opponent to FDR and his laws but still says how much FDR is helping to ‘relieve, recover and reform' those badly affected by the Great Depression. By doing so, it proves that those affected by the Great Depression and those left jobless were greatly helped by Roosevelt and were very fond of him as a president, whereas the republicans and the rich businessmen did not like him at all. So, taking into account that almost everyone in America was affected by the Great Depression and were looking for a president that would help them out, FDR would have been extremely popular with the general population, excluding the rich, which were at this time a minority. Source E, as written by an anti-FDR citizen shows this, which is why I have chosen source E as the most reliable source. Question 4 – Study sources F and G Which source is more useful for assessing the success of Roosevelt's New Deal? Explain your answer, using details from the source and your own knowledge (8 marks) The source that I think is more reliable on the popularity of Roosevelt as president is source G, I think for the following reasons. Source G shows a table that illustrates the performance of the US economy during the 1930s and from this chart it is clear to see some very important facts about the great depression and how it affected the labour force and the unemployed people of America in the 30s. It is very useful because you can easily see the evidence and Information of the facts of the depression and what the new deal achieved. Source G is more useful than the other source because it shows how successful the new deal actually was, it also allows us to see how much unemployment was reduced and was the new deal actually achieved. Source G shows us that that when the Second World War occurred countries were in high demand of manufactured goods and that is how America was lifted out of the depression. It also shows us that the graph on source G shows us that the new deal continually needed money to be pumped into it in order to stop the situation getting any worse and hopefully improve it. Source F shows us that the new deal made many citizens happy. Therefore source F shows us how successful the new deal was at gaining popularity from the cartoon, though this is not reliable evidence and a cartoon on the from of an NRA song book can not prove to us that that was the impression of Roosevelt though we can speculate. Source F shows us popularity and is not particularly accurate as it was an artist's impression and the artist that drew the cartoon would have been commissioned so they would have been made to embellish. Source F is not really an accurate source to analyse Roosevelt's success. It is not useful because it just shows people marching and shows Roosevelt's popularity with the people. The two sources show two different types of success of the new deal. but. Source F shows us how successful the new deal was but it is not useful like source g.. Source F does not show us how successful the new deal was it just shows us that it had popularity†¦ Source G therefore shows us more things and is therefore more useful and it is more reliable than source f. Source G shows so much more than source F and is therefore more useful in showing how successful the new deal was and what it achieved. Question 6 – study all of the sources and use your own knowledge. The following are two different views of Roosevelt: (i) He was a great leader, who inspired his country More sources support the interpretation that Roosevelt was a great leader than that he was an inconsistent president. The evidence that supports the interpretation that Roosevelt was an inconsistent president was unreliable. Source C is attacking the New deal. This source is unreliable because many of the newspaper owners were hostile to Roosevelt. Source E is also attacking the New deal but his is unreliable because an opposition of Roosevelt wrote it and it was written at a time when Roosevelt was unpopular. Also sources J and I are attacking Roosevelt but these are also unreliable. From this I can say that the evidence that says that Roosevelt was an inconsistent president is unreliable. From the evidence that suggests that Roosevelt was a good president there are still unreliable sources. An unreliable source A because it could have been written by anyone who supported Roosevelt. Source B is an inaccurate source because we do not know who Drew the carton. Source d is also unreliable because Roosevelt himself wrote the speech. Source F is unreliable because people who supported Roosevelt drew it. But Source G is reliable because it is a government document and therefore unlikely that it would be inaccurate. Source H is reliable because an historian wrote it and therefore the historian would have a balanced opinion because he would have analysed lots of evidence and he was not intimately involved with the depression. From this there are two pieces of evidence that are reliable and support the statement that Roosevelt was a great leader. The best-supported interpretation is that Roosevelt was a great leader, who inspired his country, relieved poverty and distress and dealt with the depression in an imaginative way.